DIE WEISSE HOFFNUNG persönlich

ABOUT US

HOFFNUNG BERLIN is a handcraft business dedicated to the production of high-quality belts and braces.

HISTORY

1985

Company foundation

Iwan (alias Markus) Schroda with a selection of his unusual belt creations. RN photo: Braczko

1987

Opening of the shop at Schlüterstraße 30 with an adjoining workshop in the rear rooms

Shop at Schlüterstraße 30 Outdoor advertising tested by building authorities

1990

Workshop in Schöneberg, renting of larger production rooms and wholesale trade

Werner Wallendorf, production manager and mentor DIE WEISSE HOFFNUNG in person

1994

Relocation within the yard area, purchase of the first professional machines

First professional machines Hans Mattei, Iwan Schroda

2000

Start of direct sales at arts and crafts markets, Christmas markets and in the Löb department store, Switzerland, catalogue production

Market stall - Die Berliner Hoffnung Market stall - Gürtel nach Maß Iwan Schroda, Hans Mattei Lasts longer than one in three marriages

2010

Opening of the most beautiful belt shop in the world in Hackesche Höfe

Opening of the most beautiful belt shop in the world at Hackesche Höfe

2020

10th anniversary of the shop

10-year shop anniversary

PHILOSOPHY

Tighten your belt by one hole.
You think it won't work. And yet it works.
Tighten your belt until the leather breaks.
You think it will work. And it doesn't.

based on Kurt Weil (The Silver Lake)

TEAM

Christiane Pawel Richard Marina Terry Helli